Topic page for Greater China at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of Greater China articles and analysis

Articles: 170 Results
July 01, 2015 by Laurence Llewelyn-Bowen

Laurence Llewelyn-Bowen on cracking China: five marketing lessons from the designer

Interior designer Laurence Llewelyn-Bowen offers key observations about launching in challenging markets, as well as some more general lessons learned

We Are Social, Shanghai: Ying Chang, creative director and Pete Lin, managing director in Shanghai
May 06, 2015 by Gurjit Degun

We Are Social expands to Shanghai

We Are Social, the global social media agency, is opening a Shanghai office, which will be led by Pete Lin,

Hong Kong Cleanup: Ogilvy & Mather rolls out litter campaign
April 22, 2015 by Omar Oakes

DNA testing shames litter louts in Hong Kong campaign

Ogilvy & Mather Hong Kong is using crime-fighting science as part of a campaign that puts a face to litter

CBeebies: BBC brand expands in China
April 13, 2015 by Kate Magee

BBC to extend CBeebies brand in China

BBC Worldwide has signed an agreement with the Chinese media company Shanghai Media Group that will extend its existing remit.

Kevin Costello: the chief executive of Haymarket
April 01, 2015 by Maisie McCabe

Haymarket reports £11m pre-tax profits

Haymarket Media Group has reported pre-tax profits of £11.1 million in the year to 30 June 2014, up from a

Asos: admitting errors in China
November 26, 2014 by Shona Ghosh

Asos chairman admits 'over-investment' in China after sluggish year

Asos chairman Brian McBride has admitted that the company took on "too much too soon" with its launch in China.

Tuborg: CLM BBDO wins global ad account
October 29, 2014 by Gurjit Degun

CLM BBDO wins Tuborg global ad account

Carlsberg, the Danish brewer, has appointed the Paris-based agency CLM BBDO to handle its global advertising for the Tuborg brand.

Mulberry: creates WeChat account to get closer to Chinese consumers
July 24, 2014 by Kim Benjamin

Mulberry ties with WeChat to get closer to Chinese consumers

The luxury leather brand has partnered with social media outfit Hot Pot Digital, its lead digital agency in China, to

TaoBao: largest and most established online store in China
June 02, 2014 by Bonnie Richardson, senior analyst, Future Foundation

Guanxi Dreams: what you can learn from China's TaoBao

All online brands will soon want to be a bit Guanxi, writes Bonnie Richardson, Senior Analyst, Future Foundation

Oreo: connects Chinese families through custom-built 'Emoji' app on Wechat
May 30, 2014 by Matthew Chapman

Oreo connects Chinese families through custom-built 'Emoji' app on Wechat

Oreo aims to bring Chinese parents who are worried about the lack of direct communication with their children, into closer